# The proof is in the content.

## Retail Trends

### [The Premium Consumer Report](/content/resources/the-premium-consumer/index.html)

**May 6, 2025**

### [Outerwear Category & Style Report](/content/resources/outerwear-category-style-report/index.html)

**February 26, 2025**  
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### [The Sustainability Paradox: What Consumers Believe vs. What Brands Deliver](/content/resources/the-sustainability-paradox-what-consumers-believe-vs-what-brands-deliver/index.html)

**February 10, 2025**

### [Female Runners Report](/content/resources/female-runners-report/index.html)

**January 9, 2025**

### [Denim Design Research Report](/content/resources/denim-styles-report/index.html)

**November 25, 2024**

### [Running Messaging and Positioning Report](/content/resources/running-messaging-and-positioning-report/index.html)

**October 31, 2024**  
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### [Running Apparel Preferences Report](/content/resources/running-apparel-preferences-report/index.html)

**October 31, 2024**  
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### [Understanding Runners Report](/content/resources/understanding-runners-report/index.html)

**October 14, 2024**

### [Running Retail Behavior Report](/content/resources/running-retail-behaviors-report/index.html)

**October 13, 2024**

### [Running Sneaker Preferences Report](/content/resources/running-sneaker-preferences-report/index.html)

**October 13, 2024**

### [Leggings Design Research Report](/content/resources/leggings-style-report/index.html)

**October 11, 2024**

### [How Income Can be Used to Build More Inclusive Brands](/content/resources/perspectives-connecting-the-dots/index.html)

**May 21, 2024**

### [Redefining Worth: How Consumers Decide What’s Valuable in Fashion](/content/resources/redefining-worth-how-consumers-decide-whats-valuable-in-fashion/index.html)

**December 13, 2023**

### [Wholesale Sales Unleashed: Unlocking Success in 3 Steps](/content/resources/wholesale-sales-unleashed-unlocking-success-in-3-steps/index.html)

**July 14, 2023**

### [Reviving Retail Partnerships: MakerSights Empowers Brands to Excel in a Tough Market](/content/resources/reviving-retail-partnerships-makersights-empowers-brands-to-excel-in-a-tough-market/index.html)

**June 22, 2023**

### [Harnessing Data, Embracing Change, and Honing “Human” Skills: Highlights from DVF InCharge](/content/resources/harnessing-data-embracing-change-and-honing-human-skills-highlights-from-dvf-incharge/index.html)

**October 31, 2022**

### [55 Statistics Shaping the Retail Industry in 2023](/content/resources/55-statistics-shaping-the-retail-industry-in-2023/index.html)

**October 24, 2022**

### [‘Tis the Season for Price Optimization](/content/resources/tis-the-season-for-price-optimization/index.html)

**September 8, 2022**

### [Focus Groups are Dead: It’s Time for Brands to Refocus](/content/resources/focus-groups-are-dead-its-time-for-brands-to-refocus/index.html)

**August 29, 2022**

### [Modernizing Your Product Creation Process? Master Change Management First.](/content/resources/modernizing-your-product-creation-process-master-change-management-first/index.html)

**June 14, 2022**

### [Adidas grows account bookings for a franchise style by 400% using product testing data](/content/case-study/adidas-case-study/index.html)

**October 14, 2024**

### [Case Study: Hoka captures new whitespace by leveraging insights to launch The Transport](/content/case-study/hoka-case-study/index.html)

**October 11, 2024**